
The San Francisco Business Times reported Friday that Mr. Arrington has incorporated a separate company called CrunchPad. Later on Friday, he told us he would hold an event at the end of July or the beginning of August to make a big announcement about the CrunchPad, and the tablet would be for sale “as soon as possible.”
Mr. Arrington is a former corporate lawyer who became a blogger — not exactly the résumé of a hardware developer. “I just wanted this, and no one will build it,” he said.
The purpose of the CrunchPad will be very simple: surfing the Web. Turn it on and up comes a browser. It is nothing more than “an Internet consumption device,” for reading, checking e-mail or watching video, Mr. Arrington said. It will not have a hard drive or keyboard, though users can plug it in to a keyboard if they wish. It will cost less than $300, he said.
The CrunchPad will be 16 millimeters thick with a screen of at least 12 inches that is flush with the aluminum case, and it will come in different colors. It will run on an Intel Atom chip and support Flash, which the Apple iPhone cannot.
There are pictures of the latest prototype at TechCrunch. (They even show you what it would look like to read NYTimes.com on the CrunchPad!)
Mr. Arrington said the CrunchPad would be different from netbooks, the mini-laptops made by companies like Acer, Asustek and Dell that my colleagues have written about. Many of those have small keyboards and offer more capabilities than just a browser, like running Microsoft Word.
The additional applications bog down the performance of netbooks, Mr. Arrington said. “Most people will find it works as good as a netbook or better,” he said of the CrunchPad.
He said it will also be different from the tablet computer that Apple is rumored to be building. He has speculated that an Apple tablet could run iPhone applications and be $500 to $1,000. “I’ll buy three of those, that sounds awesome,” he said. “I don’t intend to be the Pre for the iPhone,” he said. “This is very different from what they’re doing.”
The project started a year ago, when Mr. Arrington wrote a post asking for help from readers to develop a “dead simple Web tablet.” Since then, it has been referred to internally as “Mike’s science project,” and he said he has been spending two-thirds of his time over the last six months working on it.
Most of the development work has been done by his team of 15 in Singapore. They are part of Fusion Garage, a start-up with the motto: “What if the browser could boot without an OS? How different would the world be?” The team showed up at the 2008 TechCrunch50 conference, and TechCrunch is now closing its acquisition of the start-up.
Building hardware has not been as hard as he thought it would be, he said, though he was surprised by the ferocity of the competition, which he said has been much more cutthroat than it is among software and Web companies.
The development of the CrunchPad has been funded internally, Mr. Arrington said. He would not comment on whether he has raised outside capital but said that TechCrunch is a very small shareholder.
taken from: http://bits.blogs.nytimes.com